Emerging Media
The next immersive VR experiences, killer apps, and new gaming platforms are made here.
We’re creating and adapting new modes of communication that impact the worlds of art, entertainment, education, business, and healthcare.
A Place for Transformation
If you’re seeking to transform the way people engage with information, entertainment, the environment, and one another, there’s no better place to be. New York City has always been the heart of the global media universe; combine that with Brooklyn’s status as one of the fastest-growing tech hubs on the planet and access to one of the most diverse sets of industries and user populations, and it makes sense that it’s now a powerhouse in emerging media.
But it’s not enough to explore what’s possible in the world of new technologies — we need to consider what’s worth creating and why. We believe in sharing information, democratizing technology, helping the world emerge as a better place, and ensuring that new media is transparent, equitable, and accessible to all.
When art, gaming, and tech intersect
NYU Tandon’s Integrated Digital Media program is a STEAM engine driving creative practice, experimentation, media design, and engineering. Projects include using motion capture technology to reimagine theatrical performance; harnessing AR/VR to radically change the way people engage with information, entertainment, the environment, and one another; creating citizen science tools to empower New York City residents; and helping NASA develop next-generation user interfaces for space exploration.
And the Game Innovation Lab at Tandon is exploring the symbiotic relationship between video and digital gaming, computer science, and artificial intelligence. The implications go far beyond avatars and game controllers: the work done at the Lab could lead to profound innovations in automated systems able to run processes for everything from building HVAC systems to global shipping.
Mark Skwarek
Mark Skwarek's work seeks to bridge the gap between the virtual and physical world with augmented reality. He has a long record of international augmented reality work, ranging from “erasing” the DMZ battlements between North and South Korea (a piece he did on site), to the virtual elimination of the barricades between Palestine and Israel, at the Gaza Strip.
Damon McCoy
Computer Science and Engineering Assistant Professor Damon McCoy uses advanced data scraping and AI skills to address the growing concern of social media's role in shaping elections. Already, their Online Transparency Project has revealed insight into the opaque (and sometimes nefarious) world of political advertising in both the United States and Canada, with more countries to come.
Integrated Digital Media
Creative practice, design research and multidisciplinary experimentation with emerging media technologies.
The Integrated Digital Media (IDM) Program fosters creative practice, design research and multidisciplinary experimentation with emerging media technologies. Located within Tandon School of Engineering, in the Department of Technology, Culture, and Society (TCS), IDM is a ‘STEAM‘ program combining artistic inquiry with scientific research and technological practice to explore the social, cultural and ethical potentials of emerging technologies. More about IDM...
Research Labs & Groups
Game Design Future Lab
The Game Design Future Lab (GDFL) focuses on digital game design, development, infrastructure for games, and emerging media.
Game Innovation Lab
The Game Innovation Lab brings together faculty and students from the School of Engineering and the greater NYU community doing research focused on games as an innovation challenge. The Lab's emphasis is on the technical / engineering / science side of games and simulations. Sample projects include user interface innovation (sensor-based tracking, multi-touch), network and video quality research, and research on games for learning.
IDM XR LAB
Located in the Brooklyn Navy Yard, the IDM XR Lab provides access to the latest XR equipment and informational workshops and tutorials.
Immersive Computing Lab
The Immersive Computing Lab at NYU Tandon School of Engineering conducts cutting edge research that spans the fields of computer graphics, physics, and computational cognition, with the goal of creating unprecedented virtual and augmented reality systems to revolutionize urban life. Our research directions include novel multimodal/low-latency/immersive interaction devices, bio-physically inspired wearable displays, perception-aware VR/AR, and beyond.
NYC Media Lab
NYC Media Lab connects media and technology companies with New York City’s universities to drive innovation, entrepreneurship and talent development.
Tandon @ The Yard
NYU Tandon @ The Yard is a 14,000-square-foot virtual production and AR/VR/XR research facility within the Brooklyn Navy Yard, bringing research-grade emerging technology within reach of media, entertainment, and cultural sectors of the city.
Visualization and Data Analytics Center
ViDA consists of computer scientists who work closely with domain experts to apply the latest advances in computing to problems of critical societal importance, and simultaneously generate hypotheses and methods that new data demands.
