Takahiro Yabe ,

Ph.D.

In Downtown Brooklyn, decisions about where to open a coffee shop, attract a retailer, or fill a vacant storefront could soon be informed by an unlikely source: artificial intelligence trained on how people actually move through the neighborhood.

A new research project from the Resilient Urban Networks Lab, led by Takahiro Yabe — an assistant professor at the Center for Urban Science and Progress (CUSP) and the Department of Technology Management and Innovation at NYU Tandon School of Engineering — is using anonymized mobility data and advanced AI models to better understand how people choose where to spend time and how those choices shape the local economy.

Developed in collaboration with the Downtown Brooklyn Partnership (DBP), the work aims to provide a practical tool for retail planning and economic development.

At the core of the project is a system that models thousands of individuals as “AI agents,” each representing a type of person who lives, works, or visits Downtown Brooklyn. Using mobile phone location data, demographic information, and business attributes, researchers created a “synthetic population” of roughly 20,000 agents that simulate real-world behavior.

“We’re essentially building something like SimCity, but grounded in real human behavior,” said Yabe.

These agents can be used to test “what-if” scenarios, such as how foot traffic might change if a new retailer opens, a grocery store is introduced, or a popular café closes. Earlier research could estimate the economic spillover effects of business closures, but this approach goes further by simulating how entirely new additions, such as parks, retail stores, or entertainment venues, might reshape activity across the neighborhood.

“For retail operators, real estate developers, and property owners, one of the biggest challenges is uncertainty,” said Yabe. “This framework allows us to test scenarios before making costly decisions, whether that’s introducing a new tenant, redesigning a space, or rethinking an entire retail mix. The goal is to turn data into a practical decision-making tool that reduces risk and improves outcomes for neighborhoods.”

For organizations like the DBP, which helped shape the research questions and provided local context, the goal is not just to understand behavior but to support decisions about retail strategy. This includes identifying what types of businesses should fill vacant storefronts to attract visitors and encourage them to stay longer in the area.

“They help us frame the right questions,” Yabe said, noting that the Partnership has been closely involved in identifying real-world use cases and providing information about local business openings, closures, and potential tenants.

"Understanding where people go and why is the foundation of a healthy retail market," said Mark Landolina, Senior Director of Real Estate and Economic Development at DBP. "This research gives us the ability to simulate how foot traffic and consumer demand shift when a new business opens or closes before it happens. That means we can go to landlords and tenants with concrete, data-backed recommendations about what types of businesses belong where, taking the guesswork out of leasing decisions and helping the market respond to real demand. That's how you fill the right storefronts with the right businesses and build a stronger Downtown Brooklyn."

Early findings highlight how interconnected the neighborhood’s economy is. In one simulation, when a popular coffee shop was removed, customer demand did not shift to a single competitor. Instead, it spread across many nearby businesses, with most alternatives located within a short walking distance.

This pattern suggests that Downtown Brooklyn operates as a tightly linked retail ecosystem, where businesses share and redistribute foot traffic rather than compete in isolation. It also points to the importance of proximity and diversity in sustaining neighborhood vitality.

The research also demonstrates that everyday movement patterns, particularly predictable routines like weekday lunch trips, can be modeled with a high degree of accuracy. The model has been tested against real-world business openings and closures, and researchers say the level of predictive accuracy improves significantly when combining behavioral personas with spatial and business data.

“The level of accuracy we’re seeing is really, really high, especially for out-of-sample predictions compared to traditional machine learning approaches,” Yabe said.

While the current analysis focuses on restaurant visits as a starting point, the broader framework can be applied to a wide range of retail and urban planning questions, from tenant mix to long-term neighborhood development.

The project is part of NYU CUSP’s capstone program, a two-semester initiative in which students work with external partners to address real-world urban challenges. It was presented on May 1 at the Urban Data Science Showcase at NYU’s Brooklyn campus. The project, titled Enhancing Downtown Brooklyn’s Retail Market Through Data-Driven Interventions, was led by CUSP graduate students Sizhe (Alex) Xu and Divya Natekar, with Ph.D. students DongHak Lee and Boyang Li (CUSP, TMI) as student mentors, Yabe as the faculty mentor, and the DBP serving as the project sponsor.

About DBP Living Lab:

Downtown Brooklyn is a place where collaboration and innovation come together to solve real problems. Through our Living Lab program, DBP partners with groups to solve quality of life challenges facing cities, using Downtown Brooklyn as a platform to test technologies and generate real-world insights. This initiative is a perfect example of what the Living Lab is all about, bringing NYU Tandon's cutting-edge research and technology to work right in our own backyard.

With remote and hybrid work now an established norm, many restaurants located adjacent to office buildings are facing a permanent decline in foot traffic. But how will this behavioral shift ripple through businesses along commute routes? Does it trigger a chain reaction that extends far beyond the immediate vicinity of a commercial hub?

In a new paper published in Nature Human Behavior, a team of researchers led by NYU Tandon School of Engineering’s Takahiro Yabe and Northeastern University’s Esteban Moro have shown how connections between businesses stretch far beyond proximity when human behavior data is factored into the equation. The result shows that businesses — from gas stations to laundromats — can see large changes in their revenues, even if they're not located in major business districts.

“Urban science views cities as complex adaptive systems, rather than entities that can be engineered with straightforward solutions,” says Yabe, Assistant Professor at the Department of Technology Management and Innovation and the Center for Urban Science and Progress. “Our research contributes to understanding how changes in urban environments influence human behavior and economic dynamics. By focusing on dependencies between businesses and points of interest, we can help cities design more effective, equitable policies and infrastructure.”

Traditional models for measuring interdependence of businesses largely rely on their physical proximity to one another. The research team, which also included researchers from the University of Pittsburgh and MIT — analyzed anonymized mobile phone data from over a million devices across New York, Boston, Los Angeles, Seattle, and Dallas, tracking how people move between businesses and other points of interest throughout the day. This allowed researchers to create detailed "dependency networks" showing how different establishments rely on each other's customer base – and how far disruptions can spread.

This integration allowed them to refine predictions of business resilience during disruptions — such as those triggered by the COVID-19 pandemic — boosting accuracy by a staggering 40% compared to traditional models that relied solely on geographic proximity.

These networks revealed surprising patterns. While traditional models focused mainly on immediate neighbors – like a coffee shop next to a closed office building – the reality is far more complex. The study found that airports can significantly impact businesses up to 2.5-3.5 kilometers away, while even supercenters and colleges influence businesses within a 1.5-kilometer radius.

The researchers were also able to show how different types of establishments create varying ripple patterns. While shopping malls and colleges tend to have strong but localized effects, airports, stadiums, and theme parks can send economic shockwaves across entire urban areas. Perhaps most surprisingly, arts venues, restaurants, and service businesses can experience substantial impacts even when they're far from the source of the disruption. This can provide key takeaways for people to design and run cities.

“This network has significant potential for urban planners and policymakers,” says Yabe. “For example, organizations like Business Improvement Districts (BIDs) can use it to identify synergies between parks and surrounding businesses, optimizing economic growth. Planners can also simulate the impacts of interventions, like congestion pricing or new infrastructure, to anticipate ripple effects throughout the city.”

The publication is accompanied by an interactive visual dashboard, inviting users to simulate disruptions and observe how they impact a city’s economic landscape. Through a detailed map of POI’s in Boston, users can see exactly how much connectivity individual businesses have with those in their communities and beyond, and explore how business closures affect points far beyond their blocks or neighborhoods.

This research builds upon previous research of Yabe and his colleagues. Last year, they started a National Science Foundation-funded project on how EV chargers affect dining, shopping, and other activity patterns, and aim to provide policy makers with tools to support small and medium-sized businesses through their judicious placement. The project explores how and where charging stations should be placed to not only meet drivers’ needs but also enhance the economic resilience of local businesses and promote social equity.

The improved accuracy of business resilience predictions during disruptions such as pandemics or climate change-induced natural disasters is a crucial development for urban planners and policymakers working to strengthen the economic stability of cities. This insight makes a compelling case for shifting from a place-based to a network-based approach to planning and managing urban economies — one that recognizes that the health of a city's economy is a web of interconnected threads. The closure of an office or museum may seem like an isolated event, but within the tightly woven fabric of urban economies, it can reverberate with far-reaching effects.

Despite the vast amounts of human mobility data generated by smartphones, a lack of standardized formats, protocols, and privacy-protected open-source datasets hampers innovation across various sectors, including city planning, transportation design, public health, emergency response, and economic research. The absence of established benchmarks further complicates efforts to evaluate progress and share best practices.



Takahiro Yabe, assistant professor at the Center for Urban Science + Progress (CUSP) and Department of Technology Management and Innovation at NYU Tandon, recently collaborated with a team of researchers — Massimiliano Luca (Fondazione Bruno Kessler), Kota Tsubouchi (LY Corporation), Bruno Lepri (Fondazione Bruno Kessler), Marta C. Gonzalez (University of California, Berkeley), and Esteban Moro (Northeastern University) — to advocate for the necessity of open and standardized human mobility data. Their opinion piece, published in Nature Computational Science, builds upon the recent release of the open-source, anonymized, large-scale human mobility dataset YJMob100K developed by several authors of this paper.

"The creation of the YJMob100K dataset and associated HuMob Challenge 2024 was motivated by our concern that similar human mobility datasets are exclusive to select researchers and industry organizations," said Yabe.

Unpacking the complexities of human mobility data pre-processing

Tracking a journey from origin to destination using mobile phone data is not straightforward. Data can vary significantly depending on the application employed, and datasets may not capture all transit modes. Inconsistencies in definitions, classifications, and data tags can introduce biases.

For example, defining what constitutes a "stop" — whether it’s a pause of 5 minutes, 30 minutes, or an hour — can be somewhat subjective. “To detect a stop within a mobility trajectory, data scientists need to define arbitrary hyperparameters such as the minimum number of minutes spent at the stop and the maximum movement distance allowed from the stop centroid,” noted the authors. “With several hyperparameters needed for each pre-processing step, a slight change in the selection of these parameters could result in a very different processed human mobility dataset.”

Pre-processing human mobility data is critical for protecting individual privacy. However, the methods used in this process are often kept confidential, creating a "black box" problem that raises concerns about data validity and accuracy. To address these issues, companies evaluate datasets by comparing them with external sources such as census data. However, researchers aiming to introduce and evaluate new methods for predicting human mobility continue to face a significant hurdle: there is currently no standard open benchmark dataset.

Advancing human mobility research with the YJMob100K dataset

The authors propose two strategies for approaching this challenge: creating synthetic, privacy-preserving human mobility datasets using machine learning models, or anonymizing a large-scale mobility dataset through collaboration with a private company. The latter strategy was employed for YJMob100K, which was developed through a collaboration involving Takahiro Yabe from NYU Tandon, Yoshihide Sekimoto and Kaoru Sezaki from the University of Tokyo, Esteban Moro and Alex Pentland from MIT, along with Kota Tsubouchi and Toru Shimizu from the private Japanese internet company LY Corporation.

The YJMob100K dataset was anonymized by converting location pings into 500x500 meter grid cells and aggregating timestamps into 30-minute intervals while masking the actual dates. Individuals who contributed data signed a consent form outlining the frequency and accuracy of location data collection as well as its intended use. All data processing and analysis were conducted on servers managed by the company.

To promote the dataset, the authors initiated the Human Mobility Prediction Challenge (HuMob Challenge) in 2023, which is currently underway for its second year. Selected entries will be showcased at the ACM SIGSPATIAL conference, taking place in Atlanta from October 29 to November 1, 2024.

"Inspired by advancements in natural language processing models like transformers, many submissions in the 2023 edition used AI and machine learning approaches," said Yabe. "Eight of the top ten submissions used deep learning techniques. With over 85 teams and 200 participants from 22 countries, the overwhelming response motivated us to continue into 2024. This year's challenge is more advanced, targeting predictions for cities that lack data."

The authors have identified several key challenges they aim to address in their future work. First, they aim to establish criteria for creating “fit-for-purpose” benchmarking datasets to achieve consensus within the research community. This involves defining clear metrics for data specification and establishing industry standards for pre-processing. Second, recognizing that different tasks require different types of data, they propose creating a collection of “fit-for-purpose” datasets, each tailored to specific research domains, communities, and socio-spatial-temporal contexts. This necessitates a bottom-up approach led by relevant research communities to ensure the datasets are well-aligned with their intended uses.

Yabe, T., Luca, M., Tsubouchi, K., Lepri, B., Gonzalez, M. C., & Moro, E. (2024). Enhancing human mobility research with open and standardized datasets. Nature Computational Science, 4(7), 469-472. https://doi.org/10.1038/s43588-024-00650-3