Students worked on a multifaceted project to refine strategies and insights within the travel industry. This comprehensive initiative comprised three distinct components, each designed to offer valuable contributions to data analytics, customer journey mapping, and market research in online travel.

The project involved a meticulous exploration of data analytics, leveraging the information provided by the project sponsor. Utilizing advanced analytical tools and methodologies, including Python programming and Tableau visualization software, students meticulously processed, interpreted, and extracted meaningful insights from the dataset.

The second phase centered on mapping the intricate customer journey for an online travel agency. Students dissected the diverse touchpoints and interactions customers encounter throughout their travel planning and booking processes. By identifying pivotal stages and potential pain points within this journey, students were able to craft recommendations to optimize the overall customer experience and augment conversion rates, thereby enhancing the agency's competitiveness and customer satisfaction. Students deployed Brandwatch software for comprehensive market research specifically tailored to a prominent entity in the online travel industry. Leveraging the robust capabilities of this tool, students conducted thorough analyses of the company's market positioning, brand sentiment, and customer perceptions. The insights gleaned from this analysis equipped the company with actionable information to refine marketing strategies, fortify brand perception, and align its approach with evolving market trends, thereby enhancing its competitive edge.

Students collaborated with the project sponsor to deliver actionable insights and recommendations. The culmination of these analyses served as a solid foundation for informed strategic enhancements, enabling data-driven decision-making, optimizing customer experiences, and refining marketing strategies within the dynamic landscape of the online travel industry.

Keywords: Data Analytics, Customer Journey Mapping, Market Research, Python, Tableau, Conversion Rates, Brandwatch, Online Travel, Strategic Enhancements