NYU Digital Media Intellect (GY)

  • Exploring the most effective & engaging strategies for social media content creation & optimization

NYU Digital Media Intellect written in silver on a purple background with the image of a brain in a lightbulb

Note for Spring 2023 enrollment: Meetings will be held on Thursdays 2-3pm in Brooklyn; please apply if this works with your schedule!

This project-based course will form teams to explore best practices for creating, executing, and optimizing social media content, targeting multiple audiences across varied platforms and content types.

This team is designed to develop complementary skills they are unlikely to get in their courses that can help them distill and advance innovative ideas more effectively, which can benefit entrepreneurial initiatives and career advancement, as well as give them a user-oriented framework to apply beyond marketing to product development and other areas

It is related to the Tandon Emerging Media Area of Research Excellence

Each team will:

  • Identify a specific campaign goal
  • Develop a strategic framework outlining their target audience(s), desired outcome(s), and key performance indicators (KPIs)
  • Create an editorial calendar and experiment with various content types against the calendar across multiple digital platforms, including images and video
  • Analyze results against the established goals and KPIs, and rethink and refine their approach and execution accordingly semester over semester

Design or technical subject matter involved could include:

  • Data analytics
  • Innovative approaches to data display, information graphics, and user experience
  • Visual Culture
  • Photography 
  • Film and Animation
  • Creative Code
  • Web Programming
  • HTML5 // CSS3 // contemporary JavaScript
  • The Browser as a creative tool
  • Adobe Creative Suite:
      - photoshop
      - illustrator
      - after effects
      - premiere
      - animate

Please note that no prior software or coding experience is required.

Depending on interest, sub-teams could be structured by campaign goals, with each sub-team tackling a different and unique campaign, or if there are fewer participants, we could identify one shared campaign goal and sub-teams could form based on skill sets, for example:

  • Strategy & messaging
  • Design
  • Video Production
  • Data Analysis
  • Data Dashboard Design & Execution



  • Strategy & Messaging
  • Design
  • Video Production
  • Data Analysis
  • Data Dashboard Design & Execution

Majors and Areas of Interest

  • Marketing
  • Digital Media
  • Data Analysis
  • A/V Production
  • Graphic Design
  • Data Visualization
  • Computer Science
  • UX/CX
  • All majors welcome

Methods and Technologies

  • Marketing Strategy
  • UX & UI Design like Miro and InVision
  • Scheduling & hosting technologies including HootSuite and Buffer
  • Social platforms including Instagram, Twitter, LinkedIn, TikTok, Medium, YouTube/Vimeo, Snap, etc.
  • Analytics platforms including Google Data Studio and Google Analytics


  • NYU Tandon School of Engineering
  • IDM
  • Potentially other centers and labs in need of help managing social media

Primary Instructors