Lauren Ptak works with the broader Marketing & Communications team to lead strategic marketing and communications initiatives that elevate NYU Tandon's visibility and reputation among peers, prospective students, industry partners, donors, and media. She architects cross-channel campaigns that transform the school's groundbreaking research, innovations, and student successes into compelling narratives that resonate across key audiences.
A native of the Boston area, Lauren earned her bachelor's degree in economics from Duke University before launching her career in marketing at branding and innovation agencies in New York. There, she developed expertise in brand strategy, integrated marketing, and sales enablement for a diverse portfolio of clients across the financial services, technology, and nonprofit sectors. Her passion for mission-driven work led her to specialize in higher education marketing, where she partnered with Duke University, NYU Stern, and Cornell Tech, among others, to advance their institutional goals and strengthen their market positioning before joining NYU in 2019.
At NYU Tandon, Lauren collaborates across the marketing communications team, other teams within Tandon, and colleagues at the University to ensure the school's exceptional opportunities and pioneering discoveries reach the audiences who matter most — telling the story of an institution where engineering innovation meets real-world impact.