Identity Style Guide
This online guide is a condensed version of the Complete Identity Guide, which includes information on logo usage on materials such as stationery, advertising, banners and posters.
Our Name
In written communication, use "NYU Tandon School of Engineering" or "NYU Tandon" on first or only use, depending on the audience's familiarity with the school.
"Poly" and "Polytechnic" are no longer in use.
Logos
The logo includes both the logomark (i.e., the torch) and the logotype (i.e., either “NYU Tandon” or “NYU Tandon School of Engineering”). Consistent use of the complete logo comprising both components is an essential part of a clear, recognizable brand.
To closely align administrative departments with the NYU Tandon brand, they must always leverage the official NYU Tandon logo in all internal and external collateral. Administrative Units cannot create their own logos or identity packages. For more information about design, branding and/or promotional collateral, contact engineering.creative@nyu.edu
Long
Short
Stacked
New York University Logo
Templates
Templates for posters, presentations, signage and more are available for download in our Template collection.
Please email the Marketing and Communications Department if you have questions about the NYU Tandon School of Engineering Style Guide.


