Liberals outspending all major parties combined on Facebook: analysis

This story features data from the Online Political Transparency Project at NYU Tandon.

The Liberal Party is spending more and running more ads on Facebook than the other major parties combined, according to an analysis of Facebook advertising data provided to The Globe and Mail. … The 52,444 ads were shared with The Globe by academics from the Tandon School of Engineering at New York University, who research political advertising on Facebook. Laura Edelson, lead researcher for the Online Political Transparency Project, said the analysis highlights the difference in the Liberal and Conservative Party’s online advertising strategies.

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