Students worked with a company whose goal is to foster a future where innovation knows no bounds, and where every individual has equal access to opportunities in technology, especially in supporting women, minorities, and people from all backgrounds in entering the tech industry. The company sought to implement strategic recommendations from previous capstone projects through a live proof-of-concept event, which would introduce tech companies and knowledge to the participants. Students worked to understand the company's CRM system, created an Excel list of target audience contact information, enriched those contacts with information via Apollo.io, and managed the attending participants to scale with business through Hubspot.

Keywords: STEM, Tech, Nonprofit, Proof-of-Concept, Event, CRM