Market Assessment and Strategic Recommendations for Biotechnologically Engineered Sustainable Non-toxic Professional Cleaning Products
Sustainability & Environment
Project Type:
Product/Market Development
Project Sponsor:
Biotechnology Retail Company
Students worked with a company which has developed innovative cleaning products with superior technological, economic, social and environmental benefits. Several product lines have been developed for multiple sectors.The team helped develop a go-to-market strategy for the company across sectors. Students helped prioritize and made market recommendations, evaluated go-to-market options, and drafted a pilot program to test their recommendations.
Keywords: Go-To-Market, Pilot Program, Strategic Recommendations, Biotechnology
Spring 2023
Faculty Lead
Jabril Bensedrine
Industry Associate Professor