International Go-to-Market Strategy for Global X-ray Technology Company
Emerging Technologies,
Manufacturing
Project Type:
Product/Market Development
Project Sponsor:
International Manufacturer
This project sponsor was the Non-Destructive Testing division of a publicly traded technology company. The division develops and manufactures highly compact equipment for Non-Destructive Testing, Metrology, and airport security inspection. The capstone project helped develop an international go-to-market strategy for the company’s innovative modules across a broad range of sectors such as but not limited to: homeland security cargo inspection, electronics manufacturing, mining and oil refineries, and much more.
Keywords: Go-To-Market, Manufacturing, Inspection, X-Ray
Spring 2023
Faculty Lead
Jabril Bensedrine
Industry Associate Professor