Digitalization and Globalized Innovation in Consumer Products
Health & Wellness
Project Type:
Technology Strategy
Project Sponsor:
Global Consumer Products Brand
Students conducted a comprehensive study on the utilization of digital technologies across various industries to enhance and expedite innovation processes on a global scale at a global consumer products brand. Students provided insights to enhance innovation efforts within the company. This included actionable insights on practical implementation of the technologies and the risks associated with it, and technological innovation to keep the company ahead of its competitors.
Keywords: Digital Technologies, Innovation, Consumer Products
Fall 2023
Faculty Lead
Jabril Bensedrine
Industry Associate Professor