Social Media at NYU Tandon
Social Media Support
Is your department interested in learning more about how to maximize your social media efforts, or are you just getting started with social media communications strategy?
Schedule a consultation with NYU Tandon’s Marketing team by contacting us at email@example.com.
You can also find useful information to assist you with social media on the NYU Social Media best practices page.
Social Media Guidelines
When acting as a representative of the NYU community, clearly identify you or your group’s relationship to NYU “and link back to the appropriate NYU.edu web page to reinforce the connection to NYU. If you are a member of the NYU community, but acting in social media as an individual, make it clear that you are expressing your own opinion and not that of the University.
Consult these accessibility guidelines — including specific techniques for hashtags, acronyms, image descriptions, and video captions.
When creating or managing a social media account for an NYU entity, ensure access credentials are shared by at least two people in case one team member is unreachable or no longer at the University.
Remember you represent NYU; read the NYU Style Guidelines when creating profile/avatar images, graphics, or written content. Speak in accordance with your role at the University.
Create a social media strategy: identify your audience, account’s personality, goals, staffing, content calendar, and other tools for success before jumping in. Take advantage of University resources that can help you succeed.
Handles and Hashtags
It’s important, when possible, to link your posts with Tandon. This is the best way to leverage the reach of NYU Tandon and be cross promoted on both sides. Just by adding the Tandon handle, we are aware of your post and can easily repost to our channels if applicable.
FOR INSTAGRAM: Tag @nyutandon in the caption of your post or tag the photo itself. For Instagram stories, tag @nyutandon in your story.
FOR TWITTER: Tag @nyutandon in your Tweet.
FOR FACEBOOK AND LINKEDIN: Tag @ NYU Tandon School of Engineering in your post.
FOR TIKTOK: Tag @nyu_tandon in your TikTok.