Publicis Groupe Joins NYC Media Lab
- Noreen O'Leary for adweek.com May 16th, 2014
- Source: http://www.adweek.com/news/advertising-branding/publicis-groupe-joins-nyc-media-lab-157702
Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi.
The Lab connects companies seeking to advance new media technologies with university labs, programs and talent in New York. It was launched in 2010 by the New York City Economic Development Corp., New York University and Columbia University. Since that time, DigitasLBi and Razorfish have participated in roundtable discussions and events held by the Lab, but now as a corporate member, all Publicis Groupe agencies have the chance to participate in the Lab’s media research initiatives, covering areas like design, data science and engineering.