If H&M Has Its Way, in the Future We'll All Be Wearing "Grape Leather" and "Manure Couture"

The spokesperson for solar textiles was NYU Tandon School of Engineering Assistant Professor of Chemical and Biomolecular Engineering Miguel Modestino.

In H&M's hometown of Stockholm, the past few days have been business as usual across its 13 stores; from the Hamngatan flagship to the outpost in the emerging area of Hornstull, a diverse range of customers could be found browsing "Forever or never . . . " message T-shirts, loads of trendy denim, and frilly, pastel tops for spring. 

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