Marketing Strategy for Upcycled Chips | NYU Tandon School of Engineering

Marketing Strategy for Upcycled Chips

Technology Management and Innovation
Sustainability & Environment
Chips
Project Type:
Product/Market Development
Social Impact
Project Sponsor:

Sustainable FoodTech Company

This project focused on an upcycled chips product made from brewer's spent grain and juice pulp, with a higher nutritional value than traditional chips. Students helped to develop target customers, value proposition, channels, and created a marketing strategy.

Keywords: Nutrition, Food, Production, Value Proposition, Marketing, Strategy, Sustainability

Capstone Directory