Market Opportunity Assessment and Landscape for Smart Patches
Retail
Project Type:
Product/Market Development
Project Sponsor:
Fashion Technology Company
In this project, students helped a prominent manufacturer develop a strategic plan for the potential development of a "smart patches" product line. They analyzed the potential applications and use cases, competitive landscape, market trends, and projections.
Keywords: Market Trends, Competitive Landscape, Cost-Benefit Analysis, ROI, Investment, Manufacturing, Apparel, Fashion
Spring 2021
Faculty Lead
Jabril Bensedrine
Industry Associate Professor