SaaS Product Launch Marketing Strategy
Emerging Technologies
Project Type:
Product/Market Development
Project Sponsor:
Software Company
Students helped the company determine how to expand their reach to more universities. They helped to develop a marketing plan using data-driven insights to help anticipate the ramp-up to commercialization and the best marketing strategy to go to market successfully with the company's new product. Students helped give alternative perspectives on potential marketing tactics and helped the company better understand the current competitive market.
Keywords: Marketing, Universities, SaaS, Data
Spring 2022
Faculty Lead
Tom Mazzone
Director of Industrial Engineering, Industry Professor