Commercial Feasibility and Go-to-Market Strategy for Natural Cleaning Products | NYU Tandon School of Engineering

Commercial Feasibility and Go-to-Market Strategy for Natural Cleaning Products

Technology Management and Innovation
Sustainability & Environment
Natural Cleaning
Project Type:
Product/Market Development
Project Sponsor:

Biotechnology Retail Company

Students helped develop a go-to-market strategy for a portfolio of biotechnology-based natural cleaning products. Their methodology combined data-driven research, analysis, and direct interactions with decision-makers within targeted organizations. Topics included competitive analysis, pricing benchmarks, customer segmentation, and cost analysis.

Keywords: Biotechnology, Products, Analysis, Benchmarking, Cost Analysis

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