Commercial Feasibility and Go-to-Market Strategy for Natural Cleaning Products
Sustainability & Environment
Project Type:
Product/Market Development
Project Sponsor:
Biotechnology Retail Company
Students helped develop a go-to-market strategy for a portfolio of biotechnology-based natural cleaning products. Their methodology combined data-driven research, analysis, and direct interactions with decision-makers within targeted organizations. Topics included competitive analysis, pricing benchmarks, customer segmentation, and cost analysis.
Keywords: Biotechnology, Products, Analysis, Benchmarking, Cost Analysis
Fall 2022
Faculty Lead
Jabril Bensedrine
Industry Associate Professor