Go-to-market (GTM) strategy: Partnerships | NYU Tandon School of Engineering

Go-to-market (GTM) strategy: Partnerships

Technology Management and Innovation
Emerging Technologies,
Finance & Banking
GTM
Project Type:
Business Model/Process Improvement
Project Sponsor:

FinTech Company

This project defined and validated a repeatable, scalable, and sustainable way to create and sustain relevant partnerships for this company's GTM Strategy that would increase marketing and sales-qualified leads.

Keywords: Market, Strategy, Partnerships, Sales

Capstone Directory