Marketing Strategy for FoodTech Startup
Sustainability & Environment
Project Type:
Product/Market Development
Project Sponsor:
Sustainable FoodTech Company
Students helped develop a go-to-market strategy for a new product line based on upcycling technology and involving global industrial partners. Their project goal was to develop a thorough and comprehensive plan to help the company identify and specifically develop its target customer, value proposition, channels, and marketing strategy. Students researched the targeted segment, competitive analysis, & consumers' buying patterns and preferences.
Keywords: Food, Marketing, Strategy, Upcycling, Competitive Analysis
Spring 2021
Faculty Lead
Jabril Bensedrine
Industry Associate Professor