Digital Advertising Plan for EdTech Website
Education
Project Type:
Social Impact
Project Sponsor:
Virtual Internship Platform
Students had the opportunity to work for a company empowering their peers through virtual internships. The company offers a platform to connect students to companies for internships offered remotely through offsite employment. The team helped design and finance a marketing campaign to raise awareness of the company through target advertisements on university websites. The team had to balance cost considerations and layout constraints to deliver an affordable but impact online campaign.
Keywords: Digital Advertising, Web Design
Spring 2021
Faculty Lead
Christopher Policastro
Industry Assistant Professor