Customer Pricing for AgTech Startup
Sustainability & Environment
Project Type:
Business Model/Process Improvement
Project Sponsor:
Agriculture Technology Company
This project provided students with an opportunity to design a new technology-related project from the ground up. Students helped to define the nature and features of a potential lab in which various stakeholders would have an opportunity to hone their skills in a hands-on manner through the use of new and emerging technologies, provided by carefully-vetted technology partners. Students used a combination of interviews, surveys, and external benchmarking to determine users' needs, product-market fit, and potential technology partnerships.
Keywords: AgTech, Pricing, Modelization
Fall 2022
Faculty Lead
Jabril Bensedrine
Industry Associate Professor