Students enhanced a company’s skincare knowledge base with publicly and internally available data. Students redesigned the presentation of the information on the company’s website to be quickly absorbable by those without specialized background knowledge. The project contained aspects of UX & UI design, coupled with finding and connecting relevant data to bring out actionable value and best practices for the users. The student team worked closely with the online marketing team to conduct various A/B testing while analyzing behaviors in order to gain consumer insights.

Keywords: Data, Marketing, Consumer Insights