Watch golf? Own guns? Trump data team has ads just for you

Laura Edelson is a Ph.D. student under Damon McCoy, assistant professor in the department of Computer Science and Engineering at NYU Tandon.

“Donald Trump has a more sophisticated operation than anybody else does,” says Laura Edelson, a computer scientist at New York University [Tandon School of Engineering] who studies online political communication. “They’re being very conscious about tracking not just who goes to a Donald Trump rally, but maybe who goes to some kind of event that indicates they might be open to this message, something like a gun show.” 

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