Tandon in the News

Kamala Harris leads potential 2020 Democratic contenders in Facebook ad spending


Candidates have been buying ads on Facebook for years, but the social media giant only recently made data about political ads publicly available, responding to reports of Russian groups using the platform to manipulate American voters. The NYU [Tandon School of Engineering] study, which was published this week, analyzed data scraped from Facebook’s public database of political ads. In total, researchers found, campaigns, political committees and other groups spent at least $13.9 million in two months, and their ads were viewed at least 1.4 billion times.

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