How to Listen to What Your Customer Really Wants

Steve Kuyan, managing director of the NYU Tandon Future Labs participated in a panel at the From Day One conference in Brooklyn, co-produced by “The Bridge”.

For a good brand, being adept at hearing customers in 2018 means the ability to parse oceans of data not only for individual metrics, but also for the larger conversation. “Brands these days should not only care about how people talk about them,” said Kuyan … but also what people talk about in conversations about similar brands.