Facebook charged BJP less for India election ads than others

According to an analysis of the Ad Library data supplied by Facebook, researchers found out Facebook’s algorithm offers cheaper advertisement deals to India’s ruling Bharatiya Janata Party (BJP) over other political parties. Laura Edelson, co-founder of the Cybersecurity for Democracy initiative, offered her input: “These findings show important disparities in political ad pricing that have serious consequences for the ability of different political parties and candidates to reach voters with their message.”