Richard L Gant

  • Adjunct Assistant Professor of Marketing

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Adjunct Assistant Professor of Marketing

Richard L Gant is President & Chief Experience Officer of The RL Gant Group Inc., specializing in sports, entertainment, experiential and media marketing. Since founding RL Gant in 1995, Richard has established a world-class marketing agency and leads its growth by expanding their clients global positioning through developing brand marketing platforms around the enormous synergies between sports, entertainment, events and media.

From launch, RL Gant significantly grew its marketing expertise through a strong presence in events marketing, and then added a concentration in sports marketing through development and management of partnerships, and programming for a diverse array of brands, and other stakeholders.

On the client management side, RL Gant represents and directs marketing activities for professional athletes across the major sports of football, baseball, golf, tennis, soccer and basketball.

In entertainment, through its Aladdin Artists brand footprint, they develop entertainment partnerships and implement a vast array of client and content strategies. Conceptualize a “one-stop-shop” that activates entertainment experiences across multiple platforms, and engagements through live events, TV, film and digital content creation, music, digital distribution portals, social media activations and engagement, mobile devices, apps and tablet integration.

Mr. Gant’s entertainment credentials were earned working as a professional musician (trumpet) and composer in various artistic settings including live performance, composition and theatrical music direction and production. On the production and marketing side he was Director of Special Events at the world-famous Palladium in New York City, and lead the production team for many of the legendary events there such as, (Opening Announcement of Universal Studios Florida hosted by Steven Spielberg and Ron Howard.

Richard received music conservatory training at Howard University under the direction of Trumpeter, Donald Byrd. In addition, Mr. Gant gained valuable hospitality management with Hilton Hotels and consumer products marketing experience at Anheuser Busch all previous to founding The RL Gant Group Inc.

Mr. Gant holds a Bachelor’s Degree in Marketing, and obtained a Professional Certificate in Sports, Entertainment and Events Marketing from New York University.

Richard has maintained a position as Adjunct Assistant Professor of Marketing at New York University since 2001 teaching Sports, Entertainment and Events Marketing, Campaign Management and Competitive Strategy in the School of Professional Studies Masters in Integrated Marketing Department. He also holds the position of Adjunct Professor at Hofstra University in the Graduate Department of Journalism, Media Studies and Public Relations where he teaches Media Relations Techniques for Sports and Entertainment Industries.

Considered an expert in each field, Richard is a featured speaker on sports, entertainment, events and media marketing at international sports, entertainment, events and media marketing forums, including, EporteBizz in Rio de Janeiro, leading up to the successful bid for Rio 2016 Olympics and his own Sports, Entertainment and Events Marketing (SEEM) Program, which is available as university programming and in professional seminar formats.