Research Interests:
Hypothesis testing in business
Data quality management
Methodologies for addressing missing data including multiple imputation
Use of advanced data mining algorithms applied to business data.
The cultural meaning of data
Propensity score matching methods for the development of control groups in direct marketing applications
Marketing analytics and modeling
Management Science
Improving the efficiency and effectiveness of transnational organizations
Strategic use of customer data to drive business decisions
Measuring the value of data in organizations
Outsourcing/Centralizing/Offshoring decision sciences activities
Applying segmentation to marketing applications
Marketing mix/multi-touch attribution modeling
Global competing on the basis of analytics
Machine Learning and Artificial Intelligence
Cognitive Learning
Quantum Computing and Quantum Machine Learning Algorithms
The origins of probability in the universe
Decision Sciences