Generative AI for Creative Strategy
Course Summary and Objectives
Transform your approach to advertising with our Generative AI for Creative Strategy course, crafted specifically for advertising and marketing executives. Each module builds upon real-world applications, offering hands-on experience with AI tools to drive innovation in strategy, creative development, and ethical practices.
Structured across four comprehensive modules, this program will:
- Equip you with mastery of generative AI tools to elevate creative strategies and achieve real-world impact
- Demonstrate how AI can streamline market research, consumer profiling, journey mapping, ideation, and rapid prototyping for next-generation campaigns
- Provide hands-on training in essential AI tools for creative development and optimization
- Address ethical considerations and responsible AI use, fostering effective human-AI collaboration
With small, interactive sessions and live instruction, the program culminates in a badge credential upon completion. Participants will develop a pitch deck encompassing strategy, creative, and media components, gaining practical experience in transforming concepts into fully realized campaigns. Led by industry experts Nick Katsivelos and Mick McConnell, each with decades of experience in creative technology, design, strategy, and innovation, this intensive program is tailored for advertising and marketing executives aiming to incorporate AI into their campaign and creative workflows.
Who Should Attend
This course is designed for advertising and marketing emerging leaders, team managers, and project managers who aspire to become early adopters of generative AI.
Technical Requirements
Students will gain access to:
- A generative AI pro license for hands-on training
- Complimentary advanced software for creative development
- Specialized campus labs for in-person participants
- Live expert-led instruction and feedback from industry leaders
- Small, interactive classes tailored to advertising professionals
Course Schedule
March 31, 2025: Course launch
April 4, 2025: First in-person session (4 hours)
April 11, 2025: Live Zoom Session (2 hours)
April 25, 2025: Live Zoom Session (2 hours)
May 2, 2025: Live Zoom Session (2 hours)
May 9, 2025: Live Zoom Session (2 hours)
May 16, 2025: Last day of course, final in-person session (4 hours)
Course Outline
Module 1: Introduction to the AI-Powered Agency
Gain an understanding of how AI is reshaping the advertising landscape. This module sets the stage, providing insights into AI’s impact on agency operations, campaign planning, and client interactions. Learn the essentials of integrating AI into your strategic framework, developing a foundational vocabulary and skill set to guide you through the program.
Module 2: Deep Dive into Brand and the Application of AI in Strategy
Master the art of using Generative AI to enhance brand strategy and creative workflows. This module focuses on the application of AI tools in key areas such as market research, consumer profiling, journey mapping, ideation, and rapid prototyping. You’ll explore the latest AI tools, analyze current trends, and develop strategies for embedding AI within your advertising processes, culminating in hands-on exercises to reinforce your skills.
Module 3: All Things Creative
This module dives into the creative heart of advertising, exploring AI applications for copywriting, visual storytelling, and brand narratives. Using Generative AI, you’ll experiment with tools that enhance copy and visuals, creating content that aligns with your brand’s identity and resonates with your target audience. Learn to leverage AI to amplify creativity while maintaining brand integrity.
Module 4: Ethical AI and Human-AI Collaboration
Beyond just using AI as a tool, explore the broader implications of AI in advertising, focusing on responsible practices and the ethics of human-AI collaboration. This module provides hands-on projects and discussions to deepen your understanding of AI’s role in the industry. You’ll examine how to apply AI responsibly, ensuring your campaigns uphold ethical standards and positively impact society.
