Social Listening Exercise | NYU Tandon School of Engineering

Social Listening Exercise

Technology Management and Innovation
Emerging Technologies
Social Media Monitoring
Project Type:
Data Science/Business Analytics
Project Sponsor:

Marketing Technology

 

Students created a Social Listening report for a communications conglomerate that analyzed share of voice, sentiment, conversation velocity and other metrics from prolific, digital and public conversations through creative means of data gathering and analysis methods. Students performed an analysis of social media platforms and provided a thorough deck of findings of the conversations for selected brands. Students also identifed a list of competitors for the brand and performed a smaller analysis as a competitive audit.

Keywords: Social Media Monitoring, Social Influence Tracking

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