Will Augmented Reality Explode Following the Latest Boom of Projects? (subscription)

...As some of the largest players in tech begin expanding their tools and kits, they’re hoping anyone—and, they hope, everyone—will want to build AR experiences for entertainment, advertising and other industries. And the scale of AR-equipped devices—think 2.1 billion smartphones—seems to be making bets a bit more attractive to brands looking for audiences. ... “We’ve been interested in this stuff for a really long time, and it’s now reached this cost equity and tool democratization kind of inflection point where it’s about to get ubiquitous,” said R. Luke DuBois, associate professor of integrated digital media at NYU’s Tandon School of Engineering. “We’re in that moment that film was in in the 1910s.”

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