What is a Hackathon, and Why Should You Care?

There's a global trend of companies integrating hackathons into their overall innovation strategy.

What is a hackathon and why should you care? A hackathon is a gang activity. It's an event where lots of people of the same mindset form teams to solve a problem in technology. Participation may occur in group meetings, websites or through mobile apps. And collaboration is both the means and end of the process.

A hackathon is a marathon of intense work to build solutions from scratch within about 48 hours. Writing for TechTarget.com, Margaret Rouse calls it "a social coding event... a chance for businesses to pursue employee-driven, out-of-the-box ideas in a low-risk environment."

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