What Donors Look for on Your Website

... most sites would benefit from more thoughtful and consistent use of donor-t0-donor communication.  Burk’s research indicates that donors are more likely to give when the ask comes from a volunteer leader.  Promote those leaders, including lead donors, by including stories and/or statements from them in your online communication.  Doing so gives them public recognition and provides motivation to other potential donors.  New technologies allow you to do this with static pages, online video and e-mail that drives traffic back to your website.  As Lynne Wester (ADRP Technology Coordinator and Associate Director of Donor Relations at NYU Poly) stated during an analysis of successful online tools she’s employed, all it takes is forward thinking, creativity and the willingness to justify the effort in terms of cost savings and/or additional dollars raised.