Upcycling: ‘We believe there is a second life for everything’, says Rise CEO
- Stephen Daniells for Food Navigator
- August 16, 2018
- Source: https://www.foodnavigator-usa.com/Article/2018/08/16/Upcycling-We-believe-there-is-a-second-life-for-everything-says-Rise-CEO#
“The time is right to focus on upcycling and I’m pleased this conversation is happening,” says Dr. Bertha Jimenez, CEO of New York-based start-up Rise Products, which is increasingly attracting attention for its flour produced from spent brewer’s grains… “I hope upcycling is not a trend but a mainstream practice,” said Dr. Jimenez, who started Rise Products as a side project while she was pursuing her PhD at the NYU Tandon School of Engineering.
