Uber in Artificial-Intelligence Drive After buying Startup

Ride-hailing service is creating new division to develop the technology

Uber Technologies Inc. is getting real about artificial intelligence. 

The ride-hailing service is creating a new division to develop the technology, which attempts to teach computers to think like humans, after agreeing to acquire Geometric Intelligence Inc., a fledgling New York-based artificial intelligence startup founded by academics.

Uber said it would move Geometric Intelligence’s 15-person staff to its hometown of San Francisco and form Uber AI Labs to improve its ride-hailing service, including by more accurately estimating rider locations and travel time.

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