NYU Startup Makes Tattoos Commitment-Free

For one team of NYU students and grads, tattoos are more than a symbol of rebellion — they are a business.

The company, called Ephemeral, developed a tattoo ink that won’t last forever — just for a year or two. And if you change your mind before the art fades, there’s also a quick and easy way to remove your tattoo.

The original idea came to Seung Shin, Ephemeral’s CEO, while he was still studying Chemical and Biomolecular Engineering at the Tandon School of Engineering.

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