MetaX's Brook On Web 3.0 Ad Serving
- Laurie Sullivan for MediaPost August 14th, 2017
- Source: https://www.mediapost.com/publications/article/305705/metaxs-brook-on-web-30-ad-serving.html
Not enough marketers pay attention to blockchain technology. They should. It will become the next advancement in fraud prevention while serving online advertisements. Companies such as Intel, Microsoft and MetaX are working on solutions.
In theory, the same blockchain technology used in financial transitions can also establish secure connections to help reduce ad fraud. ...
Google, Chainalysis, UC San Diego, and the NYU Tandon School of Engineering used blockchain to track $25 million in ransomeware.