Tandon in the News

How an NYU Team Reveals Facebook Political Ad Spending

When Damon McCoy, an assistant professor of computer science at NYU Tandon School of Engineering, heard from a friend that Facebook was about to publicize all its political-ad data, he was intrigued. … The Facebook feature was a long way from helping citizens and researchers answer the big questions of the day, notably: Who’s doing the most political advertising on the dominant social network? So McCoy recruited two colleagues from the NYU community to help shape the Facebook data into a much more comprehensive picture. When they announced their study in July, the results made headlines from the New York Times to Fortune to Mashable and beyond.