Google Ramps Up Fight Against Deceptive Software Installations, Aims For 'Clean Software' Industry Standards


Google’s Safe Browsing service, used by Chrome, Firefox, and Safari, generates 60 million monthly warnings to users about deceptive software installations. This is three times more than the number of warnings shown by the service for malware. Google and New York University (NYU) performed a study on all types of deceptive software and ads out there in order to better identify how to fight against them.

Over the course of a year, Google and NYU discovered that four of the largest pay-per-install (PPI) advertising networks routinely distributed unwanted ad injectors, browser settings hijackers, and scareware flagged by over 30 antivirus engines. 

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