Google, NYU Reveal Business Model of Unwanted Software Bundles

Google and the NYU Tandon School of Engineering conducted a yearlong study to reveal the business practices of those who pay vendors to install unwanted software in their install bundles.

The Investigating Commercial Pay-Per-Install and the Distribution of Unwanted Software report examined the relationship between software developers, called advertisers in pay-per-install lingo, affiliate networks that play the middle man, and publishers or popular software applications that repackage their binaries to include the coding of advertisers.

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