'Flappy Bird' Holds the Key for Figuring Out the Perfect Difficulty in Video Games

Brooklyn's game whisperers, Aaron Isaksen and Andy Nealen, are back with a case study of the infamous "Flappy Bird."

Recall, for a moment, the heady summer of 2013, when Flappy Bird was all the rage, before its mysterious creator abruptly deleted the game from the Apple Store and went into hiding. 

The appeal of Flappy Bird, a startlingly lo-fi, simple game, where players tapped their phone screen to have a bird float between pipes, was that it was obscenely difficult. No one was good. Players would die after just a few seconds over and over and over again. The popularity of the game turned to hatred of it. 

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