Findmine Technology Aims to Help the Style Challenged

The technology is designed to help retailers maximize incremental sales.

Without a grown-up version of Garanimals, the children's clothing brand with hang tags that give directions for mixing and matching the pieces, some adults are lost. Michelle Bacharach was one of those style-challenged people, which made clothes shopping frustrating. Findmine is her solution, technology to take the friction out of outfit-building. 

"About 5 percent of the population has that 'eye' to see a beautiful dress and know how to style it," said Bacharach, whose Findmine technology allows consumers to "complete the look" around every product in a retailer's inventory, both e-commerce and in store. 

(See more...)