Tandon in the News
Facebook Reveals Its Biggest Political Ad Spenders
- Garett Sloane for Ad Age
- October 23, 2018
- Source: https://adage.com/article/digital/facebook-shows-biggest-political-ad-spender/315373/
Facebook is giving more details about who is spending the most money on political ads on its platform, and the leader this election cycle is … Facebook. Facebook calculated its political ad spending to be $12 million, for ads on the social network and Instagram. ...As a report just released by New York University's Tandon School of Engineering explained: "President Donald Trump and his PAC registered the largest number of ads of any candidate, due in large part to the preponderance of small, micro-targeted advertising. Virtually all were aimed at raising funds."