Facebook Privacy in Demand: Users Don't Want You Prying

Mark Zuckerberg asserted two years ago that privacy had become obsolete. We've entered a new age, he declared, where people are willing to share more, with more people.
"People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people," Zuckerberg said in 2010. "That social norm is just something that has evolved over time."

Not so fast. There's no denying we share on social networks, posting everything from what we eat to who we're engaged to, but privacy isn't extinct or close to it.

Two new studies suggest people on Facebook are pushing back against the share-all culture and stepping up the ways they protect their personal information from strangers. It looks like private is the new public.

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