Tandon in the News

EcoMeme: Apple’s Greener Macbook, iMac – a Wash?


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Is Apple taking a green enough approach to be lauded? Or should they be called out for green-washing?

The head of the Department of Technology Management at New York University’s Polytechnic Institute, Prof. Bharat Rao, says of course, “Apple has a vested interest in making a connection with their customer, and upholding their image as a responsible, friendly brand.”  But, “It is still a great thing that they are now sharing information about their environmental impact, and seem to be conscious of the waste footprint of their products, and energy used through the full lifecycle.”

Rao, like others, still wishes for more green leadership from Apple. It could use retail stores to accept and recycle computers and displays, for example, not just iPods, he says.....