Company Values Matter, But Where Do They Come From?


… Offering a small-company perspective, James Hendon, director of the NYU Tandon Veterans Future Lab, an incubator for entrepreneurs who have served in the armed forces, talked about how values come into the discussion from the very beginning of a startup. Hendon said the early-stage founders he works with are asking questions like “How do I set things up so that my organization … has values that dovetail with a lot of the different things being expressed in society?” They’re also pondering, “How do I make sure that people feel heard, and that their input informs the values of the company?”

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