Can Big Data Analysis Swing a Political Election? [IT: The Big Idea Edition]

As nearly everything in our lives transitions from the real to the digital world, the more those things can -- and are -- being tracked. Every like, tweet, search and swipe ours is a piece of that digital data mosaic that makes up our online life. But with that massive amount of information, companies, advertisers and now political campaigns are gaining a big advantage.

Andrew Brust is the senior director of market, strategy, and intelligence at Datameer, a big data analytics platform that helps clients analyze and interpret large volumes of information. 

(See more...)