Tandon in the News

Beto O’Rourke’s Huge Facebook Bet

Article features research by Damon McCoy, assistant professor of computer science and engineering at NYU Tandon.
...Through October 20, O’Rourke alone had spent $5.4 million advertising on the platform, according to Facebook’s Ad Archive Report. J. B. Pritzker, Kamala Harris, Andrew Cuomo, Claire McCaskill, and Heidi Heitkamp had spent $5.5 million total. O’Rourke’s opponent, Senator Ted Cruz, had spent only $427,000 on Facebook, about 1/13th as much as O’Rourke. … According to an analysis of Facebook’s political-ad archive by NYU’s Tandon School of Engineering’s Online Political Ads Transparency Project, the $400,000 that O’Rourke’s campaign spent from September 9 to September 22 generated a minimum of 19.4 million impressions and likely many, many more.