Ask.com Buys Recommendation Engine nRelate
- Bill Mickey for Folio Mag July 6th, 2012
- Source: http://www.foliomag.com/2012/ask-com-buys-recommendation-engine-nrelate
Ask.com, the question-and-answer search and expert service, bought recommendation engine nRelate this week. The deal, says Ask.com CEO Doug Leeds, is a big bet on the growing importance of content recommendation features.
The acquisition reflects the changing landscape of search, in that it may still be the primary way for a user to find content, but other methods—namely social referrals and content recommendation engines—are becoming increasingly influential.
According to Leeds and nRelate CEO Neil Mody, the deal will integrate Ask.com's search technology into nRelate's recommendation platform to better serve up automated content suggestions related to the particular article a visitor is viewing.